The head of Channel 4 refused point-blank to yield to request from medical groups, The Church of England, Colin Redgrave, delegates at the G8 Summit and a superstar pressure group consisting of Bono and Julie Walters not to show the Olympic logo on Channel 4.
The planned transmission, which is believed to involve broadcasting the logo constantly for an hour, will go ahead - despite warnings that it would result in hundreds of people bursting so hard that they would cause billions of pounds' worth of damage.
'I understand that people are bursting all over the place, but mostly from their stomach' said a C4 spokesperson. 'But we've also got to respect the fact that showing the logo is in the public interest'.
When asked why, he responded 'Because when we said we were going to show it, it caused a huge public row that got reported in the newspapers bought by people. Which now makes it in the public interest. So we have no alternative but to show it. We'd love not to show it, but there's no way we can do that now. D'you see?'
[Armando Iannucci is the author of this genius post].
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